![]() ![]() With Synthesia, it’s super easy and low-cost to create that video quickly. So imagine, say, that the weekly emails that come from your manager or CEO with updates on the business came in the form of video. The general principle is that video content is more compelling and engaging than text or other content. Not only can this platform be used for the dozen or so training and educational videos that a company deploys each year, but it can be used in more creative ways. The startup is well aware of how this platform could be used nefariously, and has built in multiple layers of security and authentication to ensure that users are aware of how their avatar is being used in videos, with the ability to check the script or the video before it’s generated or published. Synesthesia (American English) or synaesthesia (British English) is a perceptual phenomenon in which stimulation of one sensory or cognitive pathway leads to involuntary experiences in a second sensory or cognitive pathway. It’s also super easy to update or edit the video without having to do any traditional video editing. and ultimately generate the video without any video creation or editing skills whatsoever. Users can then type in a script, add other components like text, images, shapes, etc. ![]() To use their own voice and avatar, Synthesia walks them through instructions on what type of video and audio they should send in. Here’s how it works: Users can choose from a library of existing actors (who get paid per video in which they appear) or upload their own video to create an avatar.
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